Creative Session
An in-depth, collaborative project planning meeting.
- 01
Digital Asset Collection
Collecting preexisting media files that may be used in the video.
- 02
Script Outlining
Creating a rough outline that includes the main ideas, goals, characters, etc.
- 03
Audience Analysis
Gathering insights and information on your key buyer personas.
- 04
Competitor Research
Analyzing the competition to uncover unique marketing opportunities.
- 05
Company Overview
Gaining insight on your company's history, team, challenges, and goals.
Pre-Production
Project development and asset preparation.
- 01
Scriptwriting
Write dialogue for all actors in the video.
- 02
Storyboarding
Create a rough sketch of all scenes, camera angles, etc.
- 03
Asset Prep
Gather props, costumes, etc. needed for production.
- 04
Casting
Hold auditions to find actors to cast in the video.
- 05
Production Scheduling
Create a schedule for all cast and crew members.
Production
Creation and assembly of all audio and video assets.
- 01
Interviews
Non-scripted interviews with staff, customers, etc.
- 02
Scripted Segments
Scripted segments performed by hired actors.
- 03
B-Roll Footage
Additional footage used to compliment the primary video footage.
- 04
Drone Footage
Additional aerial footage used to compliment the primary video footage.
- 05
Voiceover
Recorded audio used to narrate segments of the video.
Post-Production
Editing assets into a final video product.
- 01
Assembly
Putting clips together in an easy-to-understand format.
- 02
Color Grading
Improving the color and appearance of all video clips.
- 03
Visual Effects
Adding transitions, title cards, and text animations.
- 04
Motion Graphics
Creating 2D animations from graphic design elements.
- 05
Sound Design
Balancing dialogue/music tracks and adding sound effects.
Asset Creation
Creation of additional supporting media files.
- 01
Thumbnails
Custom graphic/photos to display as a preview images of the final videos.
- 02
Titles & Descriptions
SEO-optimized text built to boost search rankings and attract viewers.
- 03
Tags/Hashtags
An SEO-optimized keyword list tailored to individual social platforms.
- 04
Video Stills
A selection of high-quality images exported from the video.
- 05
Caption Files
Multiple plain-text files that contain subtitle/closed caption information.
Delivery
Delivery and review of all final deliverables.
- 01
File Organization
Storing all media assets in a simple and organized file folder structure.
- 02
Project Review
Evaluating the overall effectiveness and success of the video project.
- 03
Distribution Options
Outlining a variety of marketing opportunities to maximize your ROI.
- 04
Discussion of Next Project
Scheduling a Creative Session for any additional video projects.
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