A New Path of Hiring
A 30-second TV Spot created for a St. Louis-based non-profit in the tech industry.
Video Project Outline
LaunchCode is a non-profit organization that seeks to help people “learn to code, land a job, or hire tech talent.” They've created a number of free courses designed to prepare students to work at companies like Apple, Square, MasterCard, and more.
We were approached by the LaunchCode team and asked to create a 30-second TV Spot that would serve as a PSA video highlighting the organization's mission.
The video is currently airing across Charter Communications networks across the United States.
What we've done
- Collaborated with the LaunchCode team to write a voiceover script.
- Recorded voiceover audio with two LaunchCode graduates: Tracey Cannon and Kevin Townson.
- Assembled B-Roll and collected stock footage into a 30-second sequence.
- Created multiple title cards formatted using popular coding syntax.
Backstage with VideoPunk
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