A New Path of Hiring

A 30-second TV Spot created for a St. Louis-based non-profit in the tech industry.

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Video Project Outline

LaunchCode is a non-profit organization that seeks to help people “learn to code, land a job, or hire tech talent.” They've created a number of free courses designed to prepare students to work at companies like Apple, Square, MasterCard, and more.

We were approached by the LaunchCode team and asked to create a 30-second TV Spot that would serve as a PSA video highlighting the organization's mission.

The video is currently airing across Charter Communications networks across the United States.

What we've done

  • Collaborated with the LaunchCode team to write a voiceover script.
  • Recorded voiceover audio with two LaunchCode graduates: Tracey Cannon and Kevin Townson.
  • Assembled B-Roll and collected stock footage into a 30-second sequence.
  • Created multiple title cards formatted using popular coding syntax.

Backstage with VideoPunk

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The View On Set

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Our Favorite Shots

Selected video stills exported from the final video.

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